Privacy Notice

Last updated: September 7, 2026

This Privacy Notice for Alamoda LLC ("we," "us," or "our") describes how and why we may access, collect, store, use, and share your personal information when you use our services ("Services"), including when you:

Visit alamoda.app or contact us through the website;
Download or use the Alamoda mobile application;
Create an account with us;
Use AI-powered styling, outfit analysis, wardrobe management, travel planning, community, personal messaging, trip chats, or other in-app features; or
Contact us for support or privacy-related requests.

Alamoda LLC is responsible for the processing described in this notice. If you have questions about your privacy or want to exercise a privacy right, contact support@alamoda.app. Optional processing and the choices available to you are described below; this notice does not itself replace consent where consent is required.

Summary of Key Points

This summary provides key points from our Privacy Notice, but you can find more details about any of these topics by reviewing the full notice below.

What personal information do we process?

We may process personal information depending on how you interact with the app, the features you use, and the choices you make. This may include account information, wardrobe information, uploaded images and photos, planner data, personal and trip messages, reports and blocking preferences, purchase and subscription information, device information, and usage information. Some photos you choose to upload or select may include your face.

Do we process sensitive personal information?

We do not collect Face ID data, biometric identifiers, faceprints, face templates, facial embeddings, or use facial recognition to identify or authenticate users. Some optional photo features may process user-selected photos that include a visible face. See "AI, Photo, and Face Data Processing" below for more detail.

Do we collect any information from third parties?

We may receive limited information from third-party sign-in providers such as Apple or Google when you choose to sign in using those services.

How do we process your information?

We process your information to provide, improve, and administer the Services, authenticate users, personalize your experience, power AI-based features, process subscriptions and credits, communicate with you, detect security or fraud issues, and comply with law.

We may share personal information with service providers and processors that help us operate the Services, such as cloud infrastructure, authentication, analytics, crash reporting, subscription management, app marketplace billing, advertising attribution and campaign measurement, and AI processing providers. For advertising attribution and measurement, this may include Meta/Facebook App Events and TikTok Events SDK. For certain optional AI photo features, this may include Google Gemini/Google AI services and FASHN AI. Where in-app ads are enabled, Google AdMob and Google User Messaging Platform support advertising and privacy choices. Messages are shared with their intended conversation participants or authorized trip members as explained below.

What are your rights?

Depending on where you are located, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of your personal information.

How do you exercise your rights?

You can exercise your rights by contacting us at support@alamoda.app. We will review and respond to requests in accordance with applicable law.

What Information Do We Collect?
How Do We Process Your Information?
When and With Whom Do We Share Your Personal Information?
Do We Use Cookies and Other Tracking Technologies?
How Do We Handle Your Logins?
Is Your Information Transferred Internationally?
How Long Do We Keep Your Information?
Do We Collect Information From Minors?
What Are Your Privacy Rights?
Controls for Do-Not-Track Features
Do We Make Updates to This Notice?
How Can You Contact Us About This Notice?
How Can You Review, Update, or Delete the Data We Collect From You?
AI, Photo, and Face Data Processing

1. What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register for an account, use the Services, contact us, or otherwise interact with the Services.

Depending on how you use the Services, this information may include:

Name and username;
Email address;
Sign-in identifiers and account profile information;
Wardrobe item details, outfit data, calendar/planner entries, and travel-planning data;
Images, photos, profile photos, outfit photos, full-body photos, wardrobe images, and other content you upload or select, which may include your face or other personal characteristics;
Style-profile and color-analysis information, such as saved color palettes, style preferences, size preferences, and related personalization data;
Community content, comments, profile details, and other user-submitted content;
Personal and trip message text, sender and recipient identifiers, usernames, conversation and trip membership, timestamps, deletion status, and unread-position information used to manage your inbox;
Chat notification preferences, blocked-member identifiers, reports, reported message content, report reasons, and account-access or moderation records;
Support messages and information you submit through website contact forms; and
Information related to subscriptions, credits, purchases, and transaction status.

Sensitive information

We do not collect Face ID data, biometric identifiers, faceprints, face templates, facial embeddings, or other biometric data used to identify or authenticate a person. We do not use facial recognition to identify users. Some optional photo features may process user-selected photos that include a visible face, but only to provide the feature the user requests.

Information collected automatically

When you use the Services, we may automatically collect technical and usage information, some of which can identify you or be linked to your account, including:

Device and usage information, such as device model, operating system, app version, language, time zone, crash data, and usage events;
App interaction and advertising measurement information, such as app opens, paywall or credit shop views, checkout starts, product identifiers, purchase or subscription events, prices, currency, and advertising identifiers where permitted by your device settings and consent choices;
When in-app ads are enabled, ad impressions, ad interactions, device identifiers, consent choices, and advertising diagnostics;
Website request information, such as browser information, requested pages, and network information used to serve and secure the website;
Log information, diagnostics, and performance data;
IP address or approximate location derived from network information; and
Push notification tokens and related device messaging information.

This information is primarily needed to maintain the security and operation of the Services, provide core functionality, improve performance, support analytics and reporting, measure our advertising campaigns, attribute app installs or in-app actions, and prevent fraud.

Information from third parties

If you choose to sign in using Apple or Google, we may receive limited profile information from that provider, such as your name, email address, or account identifier, subject to your settings with that provider.

Other members may provide information about you when they send messages, invite you to a trip, or submit an abuse report.

2. How Do We Process Your Information?

We process your personal information for the following purposes:

Create and manage user accounts;
Provide the website and wardrobe, outfit, planner, travel, community, and messaging features;
Deliver messages to their intended recipients, synchronize conversation history, manage unread indicators and notification preferences, and enforce trip membership and chat closing dates;
Apply member blocks, investigate reports, administer account restrictions, and respond to requests to review a suspension;
When enabled, display and measure in-app advertising in accordance with applicable consent requirements and available privacy choices;
Personalize the Services and generate recommendations, insights, and inferences about style preferences and outfit compatibility;
Provide AI-powered features such as image analysis, style recommendations, outfit scoring, image-based outputs, virtual try-on, wardrobe item analysis, and outfit suggestions;
Process user-selected photos and related styling inputs for optional AI photo features, including Outfit Check, Improve Outfit, Moda Try-On (Virtual Try-On), Moda Lens, color/style analysis, and wardrobe AI features;
Process subscriptions, credits, purchases, and related transactions;
Send administrative messages, service updates, and push notifications;
Authenticate users who sign in by email, Google, or Apple;
Maintain security, detect fraud, prevent abuse, and troubleshoot issues;
Monitor usage, performance, and crashes;
Measure the effectiveness of our advertising campaigns and attribute app installs, app activity, checkouts, purchases, subscriptions, or similar in-app actions where permitted;
Comply with legal obligations and enforce our terms; and
Respond to support requests and privacy-related requests.

We may also process your information for other purposes with your consent or where otherwise permitted by applicable law.

Legal grounds where data-protection law requires them

Where the EEA or UK data-protection framework applies, we process account, wardrobe, messaging, requested AI-feature, and subscription information as necessary to provide the service you request under our contract with you. We rely on legitimate interests for proportionate service security, abuse prevention, support, and reliability work, subject to your rights and interests. We rely on consent for optional tracking, advertising personalization, and access to device storage or identifiers where required. We process records necessary to meet tax, accounting, regulatory, or other legal duties on the basis of those duties. A device permission is not a substitute for any separate consent required by law.

You may withdraw consent without affecting the lawfulness of earlier processing and may object to processing based on legitimate interests. Contact us for information about the grounds applicable to a particular use of your information.

3. When and With Whom Do We Share Your Personal Information?

We may share your personal information with third-party service providers and processors that perform services for us or on our behalf, including the following categories:

Cloud computing and hosting providers;
Authentication and account registration providers;
Analytics, diagnostics, and performance monitoring providers;
Data storage providers;
AI processing providers, including providers that process user-selected photos or wardrobe images for optional AI features;
Subscription and purchase management providers;
Advertising attribution, campaign measurement, and mobile measurement providers used for our own advertising campaigns;
Payment and billing platforms, including the Apple App Store and Google Play; and
Communication providers used to deliver notifications or service communications; and
Website hosting and, when enabled, in-app advertising providers.

Examples of third parties we may use include:

Firebase and related Google services for authentication, data storage, cloud functions, messaging, analytics-related infrastructure, and crash reporting;
RevenueCat for subscription and purchase management;
Google AdMob / Google Mobile Ads and Google User Messaging Platform for in-app advertising and related privacy choices when ads are enabled;
Meta/Facebook App Events and TikTok Events SDK for app event measurement, advertising attribution, and campaign performance reporting;
Apple App Store and Google Play for billing and app marketplace transactions;
Google Sign-In and Sign in with Apple for authentication;
Google Gemini/Google AI services for certain AI image analysis, image editing, wardrobe analysis, and outfit suggestion features; and
FASHN AI for virtual try-on generation.

We use service providers and processors to provide the Services. Where required by applicable law or platform rules, we require these providers to process personal information with privacy and security protections consistent with this Privacy Notice and to use the information only to provide, maintain, and secure the services they provide to us. We do not sell user photos, face data, or AI photo inputs.

Other members and access to messages

Public profile information and content you publish can be seen by other users and, where made public, people outside the app. Personal messages are made available to the participants in that conversation. Trip messages are made available to authorized trip members, including members who join later and can see earlier trip history. Leaving or being removed from a trip ends authorized access to that trip chat; copies already obtained cannot be recalled.

Personal and trip chats are not public posts. They are stored using our Firebase/Google infrastructure and are not end-to-end encrypted. Authorized personnel and service providers may access information where necessary to operate and support messaging, investigate reports, protect the Services, or meet legal obligations. Reports and the message content included in them are stored separately from the conversation and are not displayed as public posts. We do not use private messages for promotional materials or send their text as advertising-targeting data.

Notifications

Message notifications may include the sender's username, a message preview, and, for trip chats, the trip name. Delivering them involves Firebase messaging and the applicable device push-notification service, such as Apple Push Notification service. Depending on your device settings, previews may appear on a locked screen. You can control notifications and previews through device settings and use conversation muting where available. Deleting a message cannot recall an already delivered notification.

Legal and safety disclosures

We may disclose information when required by applicable law or valid legal process, or where legally permitted and necessary to protect people, investigate abuse or fraud, or establish, exercise, or defend legal claims.

4. Do We Use Cookies and Other Tracking Technologies?

The Services include a website and a mobile app. The website and its hosting services may use cookies or similar storage to operate the site and support its features. Browser settings can control cookies, although disabling essential storage may affect website functionality. In the mobile app, we use mobile software development kits (SDKs), device-level identifiers, app instance identifiers, and similar technologies to provide core functionality, security, diagnostics, crash reporting, authentication, messaging, user preferences, analytics, and advertising attribution or measurement.

For advertising attribution and campaign measurement, we may use Meta/Facebook App Events, TikTok Events SDK, RevenueCat attribution features, and similar tools. These tools may collect or receive device identifiers, advertising identifiers such as IDFA where permitted, app events or product interactions, checkout events, and purchase or subscription events. We use this information to understand whether our own ads led to app installs or in-app actions, measure campaign performance, prevent fraud, and improve our marketing.

On iOS, where required, access to the advertising identifier and tracking across apps and websites is controlled by Apple's App Tracking Transparency permission. You can manage this permission in iOS Settings. If you do not allow tracking, the availability of advertising identifiers may be limited.

We do not sell user photos, face data, wardrobe images, AI photo inputs, or AI-generated outputs, and we do not use them to build advertising profiles.

In-app advertising and privacy choices

When ads are enabled for your account and app version, Google AdMob may process device and advertising identifiers, IP address, approximate location inferred from IP, ad impressions and interactions, and diagnostic information to deliver and measure ads and prevent fraud. Ad personalization and device-storage use depend on the applicable consent requirements, your choices, and provider settings. Non-personalized ads may still involve technical identifiers or storage.

Where applicable, the app presents Google's consent form and provides an "Ad privacy choices" option in Settings to revisit your choices. iOS tracking permission is a separate device control. See Google's explanation of partner-site and app data use. We do not provide private messages, wardrobe images, AI source photos, or generated results as ad-targeting content.

Local app storage

The app stores cached content and settings on your device to improve loading and support offline use. This includes cached chat history, message drafts, and pending outgoing messages. A draft has not been sent; a pending message has not yet been confirmed as successfully sent. Local copies are distinct from server records. Clearing local app storage does not itself delete server messages, and deleting a server message cannot guarantee immediate removal from an offline device or from a recipient's independently saved copy.

5. How Do We Handle Your Logins?

You may be able to register or log in using email, Google, or Apple.

If you choose to sign in through a third-party provider such as Google or Apple, we may receive certain information from that provider, subject to your settings and permissions. We use that information only to authenticate you, create or manage your account, and provide the Services.

6. Is Your Information Transferred Internationally?

Our servers are located in the United States. If you access the Services from outside the United States, your personal information may be transferred to, stored in, and processed in the United States and other countries where our service providers operate.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, please note that these countries may not have data protection laws equivalent to those in your jurisdiction. Where required, we will rely on appropriate safeguards for international transfers, such as the European Commission's Standard Contractual Clauses or other lawful transfer mechanisms.

You can contact us to request information about the safeguards applicable to a transfer of your personal information.

7. How Long Do We Keep Your Information?

We keep your personal information for as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate interests.

In general:

Account, wardrobe, planner, and personalization data may be retained while your account remains active;
Profile photos may be retained while your account remains active or until you change or delete them;
Moda Lens images and metadata that you choose to save to your wardrobe are treated as wardrobe content, rather than as temporary AI previews;
Temporary Moda Lens generated image files are generally available for about 24 hours after processing, plus scheduled-cleanup time. Job and credit-accounting records have a separate lifecycle and may remain after the temporary image expires;
Outfit Check, Improve Outfit, and Virtual Try-On images and generated results are generally retained for up to 30 days plus the time needed for scheduled deletion, unless you delete them earlier or delete your account;
Temporary AI job input images are intended to be temporary and deleted after the requested AI job completes, subject to ordinary system backups, logs, and failure handling;
Color/style analysis photos processed locally on your device are not stored by us for that local analysis flow; saved color palettes or style-profile results may be retained while your account remains active;
Transaction and billing-related records may be retained as required by law or platform rules; and
Diagnostic, log, and backup data may be retained for a limited period as reasonably necessary for security, fraud prevention, compliance, and disaster recovery.

When we no longer have a legitimate need to process your personal information, we will delete, anonymize, or securely store it until deletion is possible.

Messages, reports, and account deletion

Ordinary message history does not currently expire automatically after a fixed period. Trip chat becomes read-only seven days after the trip end date; that closure does not erase the conversation. Users can remove their own message text through the chat deletion control within 15 minutes of the recorded sending time. A deletion placeholder may remain. This ordinary chat control does not limit applicable privacy rights or requests made through account deletion or support.

What happens to messages when you delete your account

When account deletion completes under our current deletion process:

The text of messages you sent is removed from personal and trip conversations, regardless of how long ago you sent them.
Deleted-message placeholders remain, with the sender displayed as "Deleted user" rather than your username or avatar.
Inbox previews of those messages are replaced with a deletion notice.
Copies of your sent message text held in our chat reports are also cleared.
Other members' messages remain in their conversations.

The 15-minute limit for ordinary message deletion does not apply to account deletion or the assessment of a privacy request. Limited conversation, deletion, and moderation records may remain as described in this notice; a placeholder does not mean every associated record is anonymous.

Connected devices receive deletion updates through chat synchronization. Offline devices may not reflect a deletion until they reconnect and refresh. We cannot recall screenshots, independently saved copies, or notifications already delivered to recipients.

Accounts deleted under our previous message-retention process may still have messages displayed as "Deleted user." The current deletion process does not automatically remove those historical copies. Contact support@alamoda.app to request review of personal information remaining in historical messages or other records.

Report records and other copies

Reports may preserve a separate copy of reported content after ordinary in-chat message deletion. Deleting the sender's account also removes that sender's reported message text. Report, moderation, and security retention is assessed according to the investigation, risk of repeated abuse, applicable legal duties, and the establishment or defense of legal claims. Conversation deletion and reporting records have separate lifecycles. Backups, device caches, and notifications may update or expire separately from active server records.

8. Do We Collect Information From Minors?

We do not knowingly collect, solicit, or market personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information. If you believe we may have collected information from a child under 13, please contact us at support@alamoda.app.

The minimum age for the Services is 13, and a higher minimum may apply under local law. Users under 18, or the applicable age of majority, require the permission and supervision described in the Terms, including when using messaging and photo features. If you are a parent or guardian concerned about a child's account, images, or messages, contact support@alamoda.app. Report suspected child exploitation or abuse using the available report controls or that support address; contact local emergency services for immediate danger.

9. What Are Your Privacy Rights?

Depending on where you live and the applicable legal grounds, you may have rights to access, correct, delete, or obtain a portable copy of your personal information; restrict or object to processing; and withdraw consent where we rely on consent. Where applicable, you may also opt out of sale, sharing for cross-context behavioral advertising, or targeted advertising, and appeal a decision on a privacy request. Advertising disclosures and available choices are described in section 4. You will not be unlawfully discriminated against for exercising a privacy right.

To submit or appeal a privacy-related request, contact support@alamoda.app. We may request information reasonably necessary to verify your identity or a representative's authority. We will respond within the period required by applicable law and explain any permitted refusal or extension. You may complain to your local data-protection authority; in the UK, this is the Information Commissioner's Office (ico.org.uk). You can contact us for details of the authority relevant to your location.

Account information

If you would like to review, update, correct, or delete information associated with your account, or request account termination, you may do so through the app or by contacting us at support@alamoda.app.

Account deletion can be initiated through the app or requested through support. Account suspension is an access restriction and does not itself delete an account or its content. Message removal, retained records, and independently saved copies are explained in section 7. Any retained information remains subject to applicable privacy rights; retaining information is not automatically justified merely because an account has been suspended or deleted. Deleting an account does not automatically cancel an app-store subscription; manage cancellation through Apple or Google.

10. Controls for Do-Not-Track Features

Browser Do-Not-Track signals are distinct from legally recognized opt-out preference signals, such as Global Privacy Control where applicable. Our Services do not currently respond to generic Do-Not-Track signals. This does not limit any obligation to honor a legally required opt-out signal or the privacy choices described in sections 4 and 9.

11. Do We Make Updates to This Notice?

Yes. We may update this Privacy Notice from time to time to remain compliant with relevant laws, reflect changes to the Services, or describe updated data practices. The updated version will be indicated by a revised "Last updated" date. If we make material changes, we may notify you by posting a notice in the Services, on our website, or by other appropriate means.

12. How Can You Contact Us About This Notice?

If you have questions or comments about this Privacy Notice, or if you would like to exercise a privacy right, you may contact us by email at support@alamoda.app.

13. How Can You Review, Update, or Delete the Data We Collect From You?

Subject to applicable law, you may request to review, update, correct, or delete your personal information through the app or by contacting us at support@alamoda.app. We will review and respond to your request in accordance with applicable law.

14. AI, Photo, and Face Data Processing

Some features of the Services use AI and image-processing tools to analyze uploaded or selected images, generate styling suggestions, score outfits, create image-based outputs, and support virtual try-on or similar visual features. These features are optional and are used only when you choose to provide a photo, wardrobe image, or related styling input for that feature.

Face data and biometric information

Alamoda does not collect Face ID data, biometric identifiers, faceprints, face templates, facial embeddings, or other biometric data used to identify or authenticate you. Alamoda does not use facial recognition to identify users. However, photos you choose to upload or select may include a visible face. We refer to this in this Privacy Notice as photo or face-related information.

Depending on the feature you choose to use, we may process:

The outfit photo you select for Outfit Check or Improve Outfit;
Related styling context you provide, such as event type, analysis type, selected improvement tips, optional weather, temperature, date, or time;
The full-body photo and clothing item image you select for Moda Try-On (Virtual Try-On);
Photos, selected clothing regions, item descriptions, and generated wardrobe images used by Moda Lens;
Wardrobe item photos, thumbnails, contact sheets, and wardrobe metadata used for wardrobe analysis or outfit suggestions;
Profile photos you choose to upload; and
Color/style analysis photos you choose to analyze on your device.

We use this information only to provide the feature you requested, including:

Analyzing an outfit and generating feedback, scores, and suggestions;
Generating an improved outfit image based on tips you select;
Generating a virtual try-on result using your selected full-body photo and garment image;
Identifying clothing in Moda Lens photos and generating individual wardrobe images for your review and optional saving;
Analyzing wardrobe items and generating outfit suggestions;
Displaying a profile photo you choose to upload; and
Performing color/style analysis and saving derived palette or style-profile results if you choose to save them.

Color/style analysis may use on-device face detection to confirm a face is visible and help extract color palette information. For that local analysis flow, the selected selfie is processed on your device and is not uploaded by us for AI processing. If you save the result, we may store the derived color palette or style-profile information under your account.

Third-party AI and cloud processing

When you use optional AI photo features, images and related inputs you provide may be processed by us and by third-party AI or cloud service providers solely to provide, maintain, and secure those features. These providers may include:

Firebase and related Google Cloud services, which we use for authentication, storage, cloud functions, database services, app infrastructure, and secure processing;
Google Gemini/Google AI services, which we use for certain AI image analysis, image editing, wardrobe analysis, and outfit suggestion features; and
FASHN AI, which we use for virtual try-on generation.

We require service providers that process AI photos or related inputs to provide privacy and security protections consistent with this Privacy Notice and applicable law, and to use the information only to provide, maintain, and secure the services they provide to us. We do not sell user photos, face data, or AI photo inputs, and we do not use them for advertising profiles.

Retention of AI photos and generated results

Outfit Check, Improve Outfit, and Virtual Try-On photos and generated results are generally retained for up to 30 days plus the time needed for scheduled deletion, unless you delete them earlier or delete your account. Profile photos are retained while your account remains active or until you change or delete them. Temporary AI job input files are intended to be deleted after the requested job completes, subject to ordinary system backups, logs, and failure handling. Color/style analysis photos processed locally on your device are not stored by us for that local analysis flow; saved derived results may be retained while your account remains active.

AI-generated outputs are automated and may not always be accurate, complete, or suitable for your specific preferences, body type, or intended use.

Moda Lens can reconstruct obscured garment details when generating a wardrobe image. Review its output before saving or relying on it. Saved Moda Lens wardrobe images follow the wardrobe retention rules; temporary generated files follow the separate lifecycle described in section 7. These files should not be confused with Outfit Check or Moda Try-On results covered by the 30-day rule. If our AI-related practices materially change, we will update this notice.